For anyone that had not heard, we raised a total of $945 with the online auction. That allowed me to order samples, additional dye colors for those samples, a second yarn swift for re-skeining yarn, and get started on some of the marketing materials including re-vamping the logo, new merchandise tags, and business cards. That definitely is getting us prepared for the next big step.
Indiegogo (Crowdfunding) Campaign Has Launched
It has finally launched, the Indiegogo.com campaign that is allowing us to raise the bulk of our funds to get new yarn to grow the brand. As of right now, we have $1,175 pledged of our $10,000 goal. Please take the time to read all the details of the business growth plan, watch the video, share with friends and family, and pre-order yarn. Click here to visit the campaign page.
We will be allowing everyone to choose their colors if they pre-order yarn. Due to the delay in the arrival of some yarn samples previously ordered (but not yet received) we had to launch the campaign without sample colors dyed yet. I am working on dyeing some of the samples we have received thus far and are getting those posted on the campaign as an update some time in the next few days.
We are also working with crochet designer, Barb Stanford, on a couple of crochet designs that will be exclusive to the new line. I have one knit design finished, a crescent shawl, and made a smaller version of that to photograph for the pattern kits. The crescent shawl is going to be designed and work for three different yarn gauges: fingering (1 skein), sport (1 skein), and worsted weight (3 skeins).
Once the campaign ends (October 16, 2014), we should be able to have a quick turnaround. So here’s what to expect:
- Website thank you’s will be posted as contributions come in. This is the website where those thank you’s will be published.
- Hand written thank you’s will be sent once the campaign ends. If you contributed at a level in which your hand written thank you is included with yarn or a pattern, expect that your product will ship at the same time as your hand written thank you note.
- All yarn orders (reward levels $30 and above), yarn will be ordered and dyed once the campaign ends. The supplier that we’ve been working with for the past couple of years usually has a 1-week turnaround time as long as the yarn is in stock. Full days dedicated to yarn dyeing usually allows me to dye about 20 balls of yarn at a time with our current set up. I expect that all pre-orders of yarn will be shipped before Thanksgiving, but we will keep everyone updated as to any delays that should arise.
- Pattern only rewards will be sent electronically in PDF format once the campaign ends. Please allow us that time to coordinate editing and testing of the patterns. I have several experienced crocheters and knitters available to get turnaround time for patterns down to a minimum.
Otherwise, I am thoroughly excited (and exhausted) after launching this campaign, and I can’t believe that this is really happening for us! And the original shop helper, Vin, has said I’m allowed to dye as much yarn as I want, as long as it doesn’t take over his room. 🙂
Other Shop News
We have new yarn coming in for the shop too! We have started working with a new yarn company and continuing to grow with other companies we’ve worked with in the past in order to keep the shop in full swing. The shop has definitely been busier over the past couple of weeks and I’m finally starting to get the big piles of overstock organized and put away.
And, as if I didn’t have enough to do, I have a couple of designs in the works right now for a national publication. *wink*
Finally, our website. After many trials and tribulations with the e-commerce carrier we’ve been working with, we’ve decided to close down the website that sells our commercial yarn. This blog will serve as our main web page, and our domain will point at this site at some point. Stay tuned for further updates. I don’t want to do a major switch that could delay getting in touch via email until the Indiegogo campaign is over.
Online sales of OMG yarn will primarily be hosted via Etsy once the campaign ends. It’s much more user friendly and less work for me, since I’ll definitely be focused on getting yarn dyed.