Fundraising Progress

OMG Fundraising Progress
We are in the midst of the official fundraising for our yarn line. In the past week I was able to:

  • Brainstorm the look of the new logo with my mother, a graphic designer. It looks like the original logo, but has knitting needles going through the O in OMG. She and I are also playing with different color schemes, and the O with knitting needles as a stand alone as well.
  • Some of the semi-solid colorways have been chosen, dye has been ordered, and some of it has arrived for test dyeing.
  • Yarn samples have shipped and are on their way. Look for an excited Tweet or Instagram photo message sometime soon!
  • The campaign is almost ready to be launched. We are on schedule for getting the campaign launched on September 1, 2014, as long as there are no delays (my BFF is due to have a baby any day now, and I’ll be attending the birth…that’s something I wouldn’t miss for anything in the world, understandably). The pitch video will be filmed and edited sometime this week.
  • Our craft auction is in progress and has exceeded the original goal of $500. Stretch goal of $800 has been set, let’s see if we can make it!
  • Stash yarn is flying out the doors. I have to make room for all this new yarn I’m going to be playing with and selling stash helps with that. It also gives us a few extra dollars for incidentals to the current yarn dyeing and spinning operation.
  • Design ideas and sketches for the winter line are in progress.

Whew…and that’s not all I’ve done this week either. I’ve been playing around with crochet designs that I’ve been commissioned to do for a publication. With two kids and the shop, I’m really only able to get all this work done before the baby wakes up or while at the shop (usually around 9:00am). Thank goodness I’m back five days a week.

Knit and Crochet Classes, A New Approach
Knit and Crochet classes are going to be posted soon, but here’s the change in format:

Classes will be offered in series as before, but each session in the series will be optional. I will post the topic for each class, the date it will be held, and the cost for each individual session. Students will have the option to attend just one class as a refresher, or the whole series. For example, Beginning Knitting would be three sessions:

  1. Casting on – Learn one of the methods of casting on stitches
  2. Basic Knitting Stitches Practice – Learn how to do the knit and the purl stitch and what they look like, so you will know where you are in a pattern
  3. Putting them all together to make a finished project (reading a pattern and getting started on that pattern)

Each session would cost $15 each, purchase of all three sessions would be $40. Students will continue to be able to move at their own pace.

Special Thanks
I’d like to take this opportunity to thank a couple people who have been helping me prepare for the next phase of our business: Nicole Drouillard from Mercantile 519 (a cool lady and knitter I’ve known for a couple years now), Kay (my “bestie”, BFF, super awesome woman), Stephen (aka Stevie, long-time friend), Matt (my husband), and my mother, Karla. Without your words of encouragement, I would not have had the confidence to take the HUGE leap forward with Midwest Yarn and OMG.


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